• info@peaniesutra.com


count down

Was our trip to the South Pacific Successful ???

peanieadmin 2 comments

Hi Ya All,

At the end of March 2016 we set sail, figuratively speaking of course, we actual took flight, for the South Pacific in search of finding our chill haven which we call PeanieSutra.

During our tour through The Cook Islands, Vanuatu and Fiji, we posted much about our experiences and hinted at some of the business opportunities we where exploring.

We looked at accommodation, lounge bars, and cafe type of opportunities, with one key criteria – they must overlook the blue pacific ocean, white beaches and beautiful green palms of course.

In the Cook Islands we first found a cozy and friendly little boutique hotel. Although we loved it, upon closer analysis we felt that it was a little to pricey for the returns it promised. We then came across a cool cafe but our offer was beaten by a slight time margin. This was devastating for Peanie 🙁

We continued our search and found another cafe / restaurant which was recently modernised. As we looked into this opportunity another opportunity popped up that really got our minds working. We found ourselves in a position of needing to choose one. Although they were completely different businesses, we felt a strong attracted to both. But could only go with one. And as fate has it, circumstances got us to decide on the latter.

However, fate only came into play while we were looking around in Vanuatu for opportunities.

The main types of business on offer in Vanuatu that we explored where accommodation (i.e back packer lodge and guest house) and restaurants in the centre of Port Villa. The accommodation we found to be to expensive and the restaurant trade really needed experts who knew this type of business … we could not afford the learning period required. We needed something that would work from the outset.

Right, back to fate. It was during our time in Vanuatu that the decision around the Cook Island two opportunities was going down. We concluded our initial due diligence on the second opportunity and decided to make an offer. It was accepted :-))))

Since then we have been working through the final due diligence, legal process of acquiring a business and migrating to the Cook Islands. However, we have not told you what business it is … and we will not until the we have signed the dotted line which should take place in the next few days.

So hold tight … much much more to come.

In the interim we have installed a count down at the bottom of peaniesutra.com’s home page. If all goes to plan, when the timer hits zero, is when we take over the business in Avarua, Rarotonga, the main island of The Cook Islands.

t – 123 days and counting :-)))

“What about the photography, writing and publishing of articles?” I hear you asking. In our posts on this site, you have seen a small sample of the pictures we have taken during our trip . BTW – we have in excess of 5,000 “quality ;-)” images. Once the dust has settled on getting the opportunity agreement signed, we will commence with compiling some articles for the likes of GEO, National Geographic etc. So here too … much much more to come 🙂

😉 Pietro & Eltje 🙂


Coming Soon to a Blog near you: “10 Weeks in Paradise”

peanieadmin 2 comments

Yep, plans are set … departing 30 March, returning 18 June … 10 whole weeks in paradise. Ten carefully balanced weeks … between work and Chill 🙂

Paradise 1: Rarotonga, Aitutaki and Akaiami – islands of The Cook Islands


The first four weeks will be spent in The Cook Islands where we will be evaluate two small resorts up for sale. We will be spending a few nights at each to fully understanding what is on offer and their future potential.

In addition – and this goes for the other locations we will be visiting too – we have a whole list of people we want to interview to gain insights about living and owning a business there. The people we plan to interview include medical doctors, accountants, tax advisors, bank managers, lawyers, estate agents (for living and business property), local business owners and people on vacation.

Then we have a week away from it all on a beautiful remote island, in the middle of the Aitutaki lagoon, called Akaiami. There a windsurfer has already been arranged for Pietro :-)))


Paradise 2: Port Villa, Tanna and Pentecost – Vanuatu


The second four weeks will be in Vanuatu with the same agenda as for The Cook Islands.

In addition we will be doing a chartered flight over the volcanic island of Ambrym and its active vulcanos to obtain aerial photographs. Did we mention that we are exploring the option of combining photograph and writing articles for travel publications. (We’ll reveal more on this in the next post)


Paradise 3: Fiji


Fiji is the third Option on our list of potential island states to live in. We will be spending 2 weeks in Fiji, and while this leg of the visit is still under construction, our main objective here is to assess the business climate and ensure we are not potentially missing an opportunity by focusing our efforts on The Cooks and Vanuatu.

Exciting times :-))

When we travel, we will keep you posted with picture from paradise and our search for Peaniesutra … the Chill haven.

Ciao for now 😉

Pietro & Eltje

concept Filter

The Chill Concept

peanieadmin 2 comments

In the previous post we shared how we are going about finding the right spot for PeanieSutra. When we have a location, we need a business concept. After all, the right location without a business ain’t gonna give us the lifestyle we are looking for.

In this post we will describe the approach we are using to hone in on the right concept. Our business concepts include:

  • A Lounge Bar
  • A Fitness and Water Sport Centre
  • A Boutique Hotel / Resort
  • Write Travel Reports (Articles and Photography)
  • A combination of any of the above

To select the final business concept, we are undertaking two sequential analysis phases. The first to prioritise the concept, and the second to use market data to select the final concept.

To prioritise the business concepts, we attempt to score each concept based on our and its “capability” by using four criteria. These are:

  • Our Own Competencies to succeed
  • The Investment required: initial and ongoing
  • The Life Cycle of the concept
  • Can it provide the Life Style we require?

To prioritise the concept based on these criteria we adopt a similar approach as with identifying the right location. We:

  1. Weight each of the 9 criteria. That is, not all criteria are equal, so a 100 points is distributed across the 9 criteria.
  2. Score each concept against each criteria on a scale of 1-10, where 10 = highest.
  3. Give a confidence level for the quality of the estimation given to each criteria. 100 = 100% confident that the data is correct.
  4. The number for the three points are multiplied (1 x 2 x 3 = index score) and tallied up.

The concept with the higher scores are taken through the the final phase to select the best one

This we do by determining the “attractiveness” of the top business concepts. To do so, we gather data and information on the following two criteria by selected location.

  • Size of the Market Demand
  • Competitive Activity
  • Our Competitive Advantage (value proposition)

Once the facts are ascertained, we follow much the same approach as with selecting a location and prioritising concept. That is, we weight the selection criteria, rate our confidence on the data gathered, and score each concept by location against the criteria.

Once we complete the analysis we will post the results.

Tell us  … So what do you think of our approach published in this and the previous posts on how we are going about to identify a location and final business concept?


Locating PeanieSutra

peanieadmin 2 comments

So where should we locate PeanieSutra?

Some commercial guru once said that there are three key success factors to winning in the  consumer business, these are three …. location, location, location.

Having only travel within and never lived in any of the countries we intend to establish a business, we surely have our task cut out for us. Not only doe we need the right street location, we need to first identify the country that is best for our business concept.

In fact, in our case, location can be divided into three categories:

  1. Country
  2. Area / Town
  3. Street / Beach

This means we have to obtain and analyse data and information from a macro through to the micro level. Fortunately, and thank god, the internet goes long way to get this done.

You may be wondering what data and information (facts) we are gathering. And secondly how do we go about analysing it.

Okay, so first let’s explore the facts that we are gathering. At the moment we are focussed on reducing a preselected shortlist of countries down to a prioritised 2 or 3.

To aid this process of identifying a suitable country we gather the following information and facts:

  1. Social: Population, Population growth, tourism and tourism growth
  2. Economic: Gross Domestic product and growth rate, inflation rate
  3. Tax: Business-, personal-, and sales tax
  4. Ownership law: Business and property
  5. Business environment: Ease of doing business
  6. Environmental Risk: Cyclone, Tsunami, Earthquake history and predications
  7. Financial Risk: Money laundering/terrorist financing risks, Corruption risks, Governance related risks, Narcotics Major List, Financial transparency risks
  8. Political Stability
  9. Work Ethic

Once we have a country, we need to zoom into identifying specific areas / towns. For this we gather the following information and facts:

  1. Population density
  2. Tourism numbers: visitors, length of stay, accommodation, existing facilities
  3. Current Infrastructure: roads, buildings, communication, internet
  4. Planned Infrastructure
  5. Accessibility: ports, suppliers, medical and hospitals

In the town/area we need a specific street / beach location. This dependent on:

  1. Access to target market: Walk by traffic
  2. Availability, state and cost for buildings / space

Once we have the facts, or even during the gathering process, we score the locations against each criteria. For example, at the country level.

  1. Each of the 9 criteria are weighted. That is, not all criteria are equal, so a 100 points is distributed across the 9 criteria.
  2. A confidence level is given to the quality of the facts gathered for each criteria. 100 = 100% confident that the data is correct.
  3. Then each country receives a score, relative to the other countries and our own expectations, on a scale of 1-10, where 10 = excellent.
  4. The number for the three points are multiplied (1 x 2 x 3 = index score) and tallied up. The country with the highest score is the preferred one.

The current standing, after 65% of the analysis completed, sees the following Island States in the running:

  1. The Cook Islands
  2. Vanuatu
  3. Fiji
  4. Tonga
  5. French Polynesia

Okay, so that is the science behind identifying the right location. How do we bring in intuition, which we believe has a key role to play in entrepreneurship?

Even when gathering the best available data and information, we still lack the first hand feel for the location. For this we need to go to ground zero … stay tuned … in due course will bring you the result of the analysis followed by live reporting when we visit the selected locations around April / May 2016.

In the next post we will chat about how we are filtering our business concept ideas.

Jump for joy

Finding A Chill Haven Spot

peanieadmin No Comments

It has been a few interesting months since Eltje and I decided to set sail in search for the “Chill Haven”. Our journey has taken us deep into the heart of … your guessed it …. data … yes, good  old data.

You got to appreciate that we have both just emerged from a long life in the corporate business world and still have this lingering need to find data, to crush it, and let it point us in the “right” direction. At this stage still a bit more left brain 🙂

We have about 12 months to finalise what we want to do and where, and launch the business. Trust me “we have lots to do and too little time” …. ALREADY !!!! But we have already learnt form one of our Island Gurus that “there is plenty of time” …. so no stress :-)))

Allow us to offer you a high level overview of  our activities the next months.

  1. We have been in the process of accumulating data and information to help us better understand a part of the world we have only visited on holidays.
  2. We have developed an analysis approach to use this information to help prioritise a short list of locations.
  3. In parallel we have several business concepts that need prioritising and final one selected.
  4. The above 3 points are based on previous visits to these countries and the data obtained through desk research. Desk research can only tell one so much. The natural next step is then to go to the locations identified with the concepts selected to evaluate the practicalities and then finalise the Real-Win-Worth.
  5. Thereafter the entire preparation for launch commences.

In the next two posts we would like to share a bit more about how we are going about, using available data to (a) identify the right location for, (b) the winning business concept.

BTW – By the end of this year we will both be fully dedicated to our journey, meaning we will have lots more to share with you, more often … so keep posted.

If you think of something we have overlooked, please do not hesitate to tell us 😉

Ciao for now, go easy.


Peaniesutra on Facebook

Facebook By Weblizar Powered By Weblizar

We are Loving Our Life :-)) Follow our exciting journey ...

This is a story ... an evolving story ... of two people whos paths crossed just 24 months ago and who are now embarking on an incredible journey together :-) "We have decided to step out of our hectic lives, filled with corporate nonsense and rushed city living, to find a haven of peace in the South Pacific where our goal is to provide others with an opportunity to chill". This website and blog aims to keep you posted on our journey of finding our "Chill Haven”.

Skip to toolbar